The brand that kept finding viral products three weeks after everyone else
The problem. A pet-accessories store had grown on one lucky find and had been chasing the next one ever since. Product research happened on Sunday nights, scrolling. By the time the founder spotted a trending item, listed it, and got stock, the market was crowded, ad costs had climbed, and the margin was gone. Outreach to creators was a spreadsheet of DMs and almost no replies. Every launch started from zero.
What we built. A viral product radar that scans short-form video, marketplace movers, and niche forums every day, scores each candidate for early momentum against saturation, checks the margin and supplier lead time, and sends a Monday shortlist with a clear go or no-go. A creator outreach agent that finds micro-creators whose audiences actually overlap with the brand's buyers, writes a personal note referencing their recent content, sends it, follows up twice, and tracks who agreed and what they posted. A content engine that produces hooks, scripts, and ad variants for each product angle the moment a product is approved, so launch content exists before the stock lands.
What changed. The brand started testing candidates while they were still rising rather than after they had peaked, and dropped two "sure things" the radar flagged as already saturated. Creator replies went from an afterthought to a steady pipeline because the outreach was specific and followed up. Launches stopped starting from zero: content and creators were lined up before the first unit arrived.
