Case 01 · Coding bootcamp
The best leads went cold over the weekend
The problem. A coding bootcamp ran paid ads that worked: applications came in all week, with the biggest spike on Friday night and Saturday. The admissions team worked Monday to Friday. By the time anyone replied, the strongest applicants had enrolled somewhere that answered in an hour. Financing questions, the most common reason people hesitated, were answered by email, slowly, and often the same way twice.
What we built. An admissions assistant on WhatsApp and web chat that replies within a minute at any hour, answers the real questions (schedule, outcomes, cost, financing options, and what the first week looks like) from the bootcamp's own material, and books a call with a human advisor into a live calendar. A short readiness check inside the conversation that tells each applicant which track fits and gives advisors a ready summary before the call. A follow-up flow that keeps going, politely, until the applicant decides either way.
What changed. Weekend applicants got answered on the weekend, and advisors arrived on Monday to a calendar of booked calls with notes instead of a backlog of cold emails. Financing stopped being a reason to disappear because it was explained clearly at the moment the question came up. Advisors spent their time on people who were close to deciding.
Case 02 · International school
Thirty-eight nationalities and one admissions officer
The problem. An international school with families from thirty-eight countries ran admissions through one officer and a shared inbox. Enrollment documents arrived incomplete in a dozen languages and formats, and every missing transcript or expired passport copy meant another email chain. Parents who did not read English well felt lost. Re-enrollment season was a guessing game: the school learned which families were leaving only when the fee reminder went unanswered.
What we built. A multilingual admissions assistant that answers parents in their own language, explains each document requirement in plain words, and accepts uploads directly. A document checker that reads what arrives, confirms it against the checklist, catches an expired or wrong file on the spot, and tells the parent exactly what is still missing. A re-enrollment signal built from the school's own attendance, communication, and payment patterns that flags families likely to leave early enough for a human conversation, plus a reminder flow for everyone else.
What changed. The admissions officer stopped being a document-chasing service and became an actual admissions officer. Families who previously struggled with the process completed it without translation help, and complete files became the norm rather than the exception. Re-enrollment conversations happened in the spring with the families who needed them, not in August with the ones who had already gone.
